Growth Curves.
By Mark Andrews
South China Morning Post.
17/10/2009
Adapted for the mainland market, Ford’s new Fiesta has the style and swagger of a larger car, writes Mark Andrews in Shanghai
<p>Thirteen years ago Ford introduced the Ka, proving it could create fun vehicles as well as the utilitarian workhorses for which it was better known. Since then Ford has introduced its kinetic design philosophy and created a range of attractive cars such as the Mondeo and Focus. The latest to get the treatment is the Fiesta, and for the Chinese market there’s a saloon to go along with the hatchback.</p>
<p>The fifth-generation Fiesta was sold in China as a saloon. Like many small cars in the mainland, the saloon was rather an afterthought conversion of a European hatchback. Sales were never particularly good and the vehicle was quietly dropped.</p>
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