Does Polestar Equal Pole Position? Cover story about the launch of Polestar as a standalone brand.
By Mark Andrews
China Automotive Review. November 2017
Polestar up to now has not been a name with much resonance in China, or for that matter anywhere save perhaps for Sweden. This however is all set to change thanks to the October 17 unveiling of the Polestar 1 and announcement of a ¥5 billion capitalized joint venture to build electric cars in China.
The brand has its roots in Flash Engineering founded in 1996 which raced the Volvo 850 in the Swedish Touring Car Championship. 2005 saw the rebranding to Polestar and despite a Volvo C30 Polestar Concept road car in 2010 it wasn’t until 2013 that the first road going production cars were produced with the S60 and V60 Polestar versions.
You can read the full article here
Let’s Get Started
Get in touch with Mark
All articles and photographs displayed on this web site are available for purchase with rights varying according to what has previously been sold. For most published articled this means first serial rights for the country that the publication appears in.
If you wish to speak to me about anything on this website or to discuss commissioning any work I can be contacted by:
Mobile phone
0086 13564588224
This is a Chinese mobile number. Please remember that China’s time zone is eight hours ahead of GMT.
Email Click to email Mark