The Bridge. Trading Up.

The Bridge. Trading Up.

Trading Up. Article looking at the Sino-Swiss Free Trade Agreement and the experience of companies with it. By Mark Andrews The Bridge. Winter 2017 Although implementation problems still remain with the Sino-Swiss Free Trade Agreement, Swiss and Chinese companies are...
The Bridge. Food for Thought.

The Bridge. Food for Thought.

Food for Thought. Interview with Werner Schuppisser CEO of food distributor Sinodis. By Mark Andrews The Bridge. Autumn 2017 SINODIS is a leading distributor in China of many leading Swiss food brands, and was one of the most successful foreign-owned start-ups in the...
The Bridge. Managing the Problem of Piracy.

The Bridge. Managing the Problem of Piracy.

Managing the Problem of Piracy. A Look at the issue of protecting IP rights in China. By Mark Andrews The Bridge. Autumn 2017 Managing protection of intellectual property is one of the perennial challenges for Swiss businesses in China. The Bridge looks at what can be...
The Bridge. Progressing IP Protection.

The Bridge. Progressing IP Protection.

Progressing IP Protection. Interview with Felix Addor Deputy Director of the Swiss Federal Institute of Intellectual Property. By Mark Andrews The Bridge. Autumn 2017 The Bridge speaks to Felix Addor, IPI’s Deputy Director General and Head of the Delegation of...

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