Geely, the Chinese owners of Volvo, are rumoured to be on the verge of launching a new brand aimed at Europe. The EC7 was set for UK launch in 2012 ­– and had even been awarded a four-star EuroNCAP rating – but sales never started. As Geely discovered in the Australian market, its second generation of cars simply weren’t appealing to western consumers.

Now with former Volvo designer Peter Horbury in charge of design, Geely is producing more exciting vehicles. Last year, the company announced its Blue Geely Initiative, stating its intention for 90 per cent of sales to come from new energy vehicles by 2020.

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