Driving into the Chinese Market.
By Mark Andrews
Vertu Select.
15/09/2011
How the major car companies are creating unique new brands for the Chinese market.
While the international motoring media at April’s Shanghai Motor Show was fixated by the launch of cars such as the Audi Q3 and the A-class concept from Mercedes Benz, a vehicle far more important to the Chinese market was being unveiled. An unassuming small motor, the Baojun 630 is the first model for a new brand created by a joint venture (JV) between General Motors, SAIC and Wuling Motors.
Baojun is not the first new brand created by a foreign joint venture to launch on the market. That accolade goes to Guangqi Honda’s Everus brand which started selling their S1 car in April. Whereas the S1 is largely a rebadged old fourth generation Honda City, the Baojun 630 is a completely new car specially developed for China.
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